Veloutsou, C. and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra and Moutinho, Professor Luiz |
Authors: | Veloutsou, C., and Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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