Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market

Veloutsou, C. and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Moutinho, L.
College/School:College of Social Sciences > Adam Smith Business School > Management
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