Veloutsou, C. and Taylor, C. (2012) The role of the brand as a person to business to business brands. Industrial Marketing Management, 41(6), pp. 898-907. (doi: 10.1016/j.indmarman.2012.02.004)
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| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., and Taylor, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Industrial Marketing Management |
| ISSN: | 0019-8501 |
| ISSN (Online): | 1873-2062 |
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