The role of the brand as a person to business to business brands

Veloutsou, C. and Taylor, C. (2012) The role of the brand as a person to business to business brands. Industrial Marketing Management, 41(6), pp. 898-907. (doi:10.1016/j.indmarman.2012.02.004)

Full text not currently available from Enlighten.


Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Taylor, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Industrial Marketing Management
ISSN:0019-8501
ISSN (Online):1873-2062

University Staff: Request a correction | Enlighten Editors: Update this record