Panigyrakis, G.G. and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA: Paris, pp. 521-534. ISBN 9782869116726
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Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Panigyrakis, G.G., and Veloutsou, C. |
Subjects: | H Social Sciences > HF Commerce |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | ESKA |
ISBN: | 9782869116726 |
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