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Panigyrakis, G.G., and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA, Paris, pp. 521-534. ISBN 9782869116726
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| Item Type: | Book Section |
|---|---|
| Status: | Published |
| Glasgow Author(s): | Veloutsou, Dr Cleopatra |
| Authors: | Panigyrakis, G.G., and Veloutsou, C. |
| Subjects: | H Social Sciences > HF Commerce |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | ESKA |
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