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Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered

Panigyrakis, G.G., and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA, Paris, pp. 521-534. ISBN 9782869116726

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Item Type:Book Section
Status:Published
Glasgow Author(s):Veloutsou, Dr Cleopatra
Authors: Panigyrakis, G.G., and Veloutsou, C.
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:ESKA

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