Panigyrakis, G.G., and Veloutsou, C. (1998) Women and men as public relations managers in consumer goods industries in Greece and Italy: a comparison study of individual characteristics, roles played, interfaces and difficulties encountered. In: Backhaus, K. (ed.) Contemporary Developments in Marketing. ESKA, Paris, pp. 521-534. ISBN 9782869116726
Full text not currently available from Enlighten.
|Item Type:||Book Section|
|Glasgow Author(s):||Veloutsou, Dr Cleopatra|
|Authors:||Panigyrakis, G.G., and Veloutsou, C.|
|Subjects:||H Social Sciences > HF Commerce|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|