Veloutsou, C. (2010) Le relazioni marca-consumatore. In: Petruzzellis, L. and Chebat, J.-C. (eds.) Comportamento del Consumatore: Teoria e Casi di Studio. Pearson Prentice Hall: Milan, Italy, pp. 137-159. ISBN 9788871926018
Full text not currently available from Enlighten.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Veloutsou, C. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Pearson Prentice Hall |
ISBN: | 9788871926018 |
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