Fletcher, M. and Plakoyiannaki, E. (2011) Case selection in international business: key issues and common misconceptions. In: Marschan-Pierkkari, R. and Welch, C. (eds.) Rethinking the Case Study in International Business and Management Research. Edward Elgar: Cheltenham, UK, pp. 171-192. ISBN 9781848441842
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Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Fletcher, Professor Margaret |
Authors: | Fletcher, M., and Plakoyiannaki, E. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Edward Elgar |
ISBN: | 9781848441842 |
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