Case selection in international business: key issues and common misconceptions

Fletcher, M. and Plakoyiannaki, E. (2011) Case selection in international business: key issues and common misconceptions. In: Marschan-Pierkkari, R. and Welch, C. (eds.) Rethinking the Case Study in International Business and Management Research. Edward Elgar: Cheltenham, UK, pp. 171-192. ISBN 9781848441842

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Fletcher, Professor Margaret
Authors: Fletcher, M., and Plakoyiannaki, E.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Edward Elgar
ISBN:9781848441842
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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
468711Learning processes of internationalising SMEs [Small and Medium Enterprises]Marian JonesEconomic & Social Research Council (ESRC)ES/F032676/1BUS - MANAGEMENT