Hastings, G., Brown, A.K. and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651
Full text not currently available from Enlighten.
Publisher's URL: http://www.uk.sagepub.com/books/Book234411
| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Anker, Dr Thomas |
| Authors: | Hastings, G., Brown, A.K., and Anker, T. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Sage |
| ISBN: | 9781849204651 |
| Related URLs: |
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