Theory in social marketing

Hastings, G., Brown, A.K. and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

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Item Type:Book Sections
Glasgow Author(s) Enlighten ID:Anker, Dr Thomas
Authors: Hastings, G., Brown, A.K., and Anker, T.
College/School:College of Social Sciences > Adam Smith Business School > Management
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