Crick, D., Jones, M.V., and Hart, S. (1994) International marketing research activities of UK exporters: an exploratory study. Journal of Euromarketing, 3 (2). pp. 7-26. ISSN 1049-6483 (doi:10.1300/J037v03n02_02)
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Publisher's URL: http://dx.doi.org/10.1300/J037v03n02_02
This paper presents some findings from a cross-sectoral exploratory study if UK exporting firms and considers (statistical) differences that exist between UK exporters in their international marketing research activities based on firms' background characteristics. By using multivariate analysis signigicant differences are highlighted between firms based on (1) firm size; (2) method by which export marketing research is organised; and (3) between firms basd on the performance measres, export ratio and export profitability. This paper provides policy makers with an insight into the activities of managers in relation to their procedures in dealing with formal marketing research and offers recommendations into ways of targeting assistance to exporters more efficiently.
|Glasgow Author(s):||Jones, Prof Marian|
|Authors:||Crick, D., Jones, M.V., and Hart, S.|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|College/School:||College of Social Sciences > Adam Smith Business School > Management|
|Journal Name:||Journal of Euromarketing|