Case Study: design and development of strategy processes at RACC

Canales, J.I. and Vilà, J. (2010) Case Study: design and development of strategy processes at RACC. In: Johnson, G., Whittingotn, R. and Scholes, K. (eds.) Exploring Strategy: Text and cases. Pearson: Cambridge, pp. 738-741. ISBN 9780273737025

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RACC is an automobile club in Spain that has funded significant growth by reinvesting its profits due to the not for profit structure. This case study looks at the development of the strategy planning process at RACC over a 15 year period. The process had evolved by fostering managerial participation to achieve strategic goals. However in 2005 and 2006 the organisation faced serious problems and significant changes were required. The question faced by RACC was whether the participative process of strategy development that had served it so well was compatible with these changes.

Item Type:Book Sections
Additional Information:9th edition
Glasgow Author(s) Enlighten ID:Canales, Professor J Ignacio
Authors: Canales, J.I., and Vilà, J.
College/School:College of Social Sciences > Adam Smith Business School > Management

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