Veloutsou, C. and Christodoulidis, G. (2009) Brand Equity: Does Personality Congruence Matter? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 April 2009,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C., and Christodoulidis, G. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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