Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance

Veloutsou, C. and Morgan-Thomas, A. (2010) Online Brand Relationships: An Integrative Model of Satisfaction, Relationship and Technology Acceptance. In: 6th Thought Leaders Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Morgan-Thomas, Professor Anna and Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Morgan-Thomas, A.
College/School:College of Social Sciences > Adam Smith Business School > Management
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