Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British

Veloutsou, C. and Ahmed, S.R. (2005) Perception of sex appeal in print advertising by young female Anglo-Saxon and second generation Asian-Islamic British. Journal of Promotion Management, 11(2/3), pp. 91-111. (doi:10.1300/J057v11n02_07)

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Publisher's URL: http://dx.doi.org/10.1300/J057v11n02_07

Abstract

The aim of this research, is to provide empirical data to either support or challenge the view that subculture has an impact on how sex appeal in advertising is perceived. It looks at young females of two specific British subcultural groups, Anglo-Saxon and Asian-Islamic British. It reveals that there are differences in the perception of sex appeal, since the Asian-Islamic British have a rather more negative attitude towards this particular appeal, while the Anglo-Saxon have a much more positive attitude towards it.

Item Type:Articles
Additional Information:This is an electronic version of an article published in First published in Journal of Promotion Management 11(2/3):91-111. The Journal of Promotion Management is available online at: http://www.haworthpress.com/
Keywords:Sex appeal, subculture, advertising
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., and Ahmed, S.R.
Subjects:H Social Sciences > HM Sociology
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of Promotion Management
Publisher:Haworth Press
ISSN:1049-6491
Copyright Holders:Copyright © 2005 Haworth Press
First Published:First published in Journal of Promotion Management 11(2/3):91-111
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher.

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