Financial impact of tourism marketing

Wilson, J. and Moutinho, L. (2011) Financial impact of tourism marketing. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI: Wallingford, pp. 219-235. ISBN 9781845935887

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Item Type:Book Sections (Other)
Glasgow Author(s) Enlighten ID:Wilson, Dr James and Moutinho, Professor Luiz
Authors: Wilson, J., and Moutinho, L.
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
College/School:College of Social Sciences > Adam Smith Business School > Management

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