El-Manstrly, D., Paton, R.A. and Veloutsou, C. (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Paton, Professor Robert and Veloutsou, Professor Cleopatra and El-Manstrly, Ms Dahlia |
| Authors: | El-Manstrly, D., Paton, R.A., and Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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