Where is Customer Loyalty in the UK Retail Banking Industry?

El-Manstrly, D., Paton, R.A. and Veloutsou, C. (2009) Where is Customer Loyalty in the UK Retail Banking Industry? In: 5th Thought Leaders International Conference on Brand Management, Athens, Greece, 6-7 Apr 2009,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and El-Manstrly, Ms Dahlia and Veloutsou, Professor Cleopatra
Authors: El-Manstrly, D., Paton, R.A., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management

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