Where is customer loyalty in the UK retail banking industry?

El-Manstrly, D., Paton, R.A. and Veloutsou, C. (2010) Where is customer loyalty in the UK retail banking industry? In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute of Education and Research (ATINER): Athens, Greece, pp. 131-148. ISBN 9789606672682

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Publisher's URL: http://www.atiner.gr/docs/2010Veloutsou_CONT.htm


Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Paton, Professor Robert and El-Manstrly, Ms Dahlia and Veloutsou, Professor Cleopatra
Authors: El-Manstrly, D., Paton, R.A., and Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Athens Institute of Education and Research (ATINER)
ISBN:9789606672682
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