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Employer branding and corporate reputation management in global companies: a signalling model and case illustration

Martin, G., and Groen-in't-Woud, S. (2011) Employer branding and corporate reputation management in global companies: a signalling model and case illustration. In: Scullion, H. and Collings, D. (eds.) Global Talent Management. Routledge, London, pp. 87-110. ISBN 9780415871709

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Item Type:Book Section
Status:Published
Glasgow Author(s) Enlighten ID:Martin, Prof Graeme
Authors: Martin, G., and Groen-in't-Woud, S.
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Routledge

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