Jevons,, C., Veloutsou, C. , Christodoulidis, G. and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research, 63(11), pp. 1111-1112. (doi: 10.1016/j.jbusres.2009.10.005)
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Abstract
This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.
Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Jevons,, C., Veloutsou, C., Christodoulidis, G., and de Chernatony, L. |
Subjects: | H Social Sciences > HF Commerce |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | Journal of Business Research |
ISSN: | 1309-0712 |
Published Online: | 03 November 2009 |
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