The most creative organization in the world? The BBC, 'creativity' and managerial style

Schlesinger, P. (2010) The most creative organization in the world? The BBC, 'creativity' and managerial style. International Journal of Cultural Policy, 16(3), pp. 271-285. (doi: 10.1080/10286630903302766)

[img] Text



The managerial styles of two BBC directors-general, John Birt and Greg Dyke, have often been contrasted but not so far analysed from the perspective of their different views of 'creative management'. This article first addresses the orthodox reading of 'Birtism'; second, it locates Dyke's 'creative' turn in the wider context of fashionable neo-management theory and UK government creative industries policy; third, it details Dyke's drive to change the BBC's culture; and finally, it concludes with some reflections on the uncertainties inherent in managing a creative organisation.

Item Type:Articles
Additional Information:AHRC-funded research grant: 'Creativity: policy and practice. A study of the UK Government, the BBC and the UK Film Council'.
Keywords:BBC, culture change, creativity, leadership, management style, UK government policy
Glasgow Author(s) Enlighten ID:Schlesinger, Professor Philip
Authors: Schlesinger, P.
Subjects:J Political Science > JN Political institutions (Europe) > JN101 Great Britain
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Journal Name:International Journal of Cultural Policy
Publisher:Taylor and Francis
ISSN (Online):1477-2833
Copyright Holders:Copyright © 2010 Taylor and Francis
First Published:First published in International Journal of Cultural Policy 16(3):271-285
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

University Staff: Request a correction | Enlighten Editors: Update this record

Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
447241Creativity - policy and practice. A study of government, the BBC and UK Film CouncilPhilip SchlesingerArts and Humanities Research Council (AHRC)AHRCCCA - THEATRE FILM AND TV STUDIES