Scottish theme towns: have new identities enhanced development?

MacLeod, D. (2009) Scottish theme towns: have new identities enhanced development? Journal of Tourism and Cultural Change, 7(2), pp. 133-145. (doi: 10.1080/14766820903126460)

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Three small towns in southwest Scotland have recently been branded as distinct theme towns, based on books, artists and food. This is an attempt to make them more attractive to visitors and thereby improve their economy. The objective of this research is to establish whether the new identities possessed by the towns have enhanced their development. It is argued, using data reviewing the past decade, that they have all developed, albeit at different rates, in terms of the economy and culture. Moreover, it is maintained that social capital has been enhanced and is a factor whose importance has been under-appreciated by planners and observers of this type of process. The relevance of the new identity to the pre-branding identity is also seen as a factor in successful development and ideas of authenticity and heritage are brought to bear on the relationship.

Item Type:Articles
Glasgow Author(s) Enlighten ID:MacLeod, Dr Donald
Authors: MacLeod, D.
Subjects:G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HM Sociology
College/School:College of Social Sciences > School of Interdisciplinary Studies
Journal Name:Journal of Tourism and Cultural Change
ISSN (Online):1747-7654
Copyright Holders:Copyright © 2009 Routledge
First Published:First published in Journal of Tourism and Cultural Change 7(2):133-145
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

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