Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press

Veloutsou, C. (2004) Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press. European Management Journal, 22(1), p. 123. (doi:10.1016/j.emj.2003.11.020) [Book Review]

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Item Type:Book Reviews
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:European Management Journal
ISSN:0263-2373
Published Online:06 February 2004

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