Veloutsou, C. (2004) Brand failures: the truth about the 100 biggest branding mistakes of all time: Haig, M. (2003), Kogan Press. European Management Journal, 22(1), p. 123. (doi: 10.1016/j.emj.2003.11.020)[Book Review]
Full text not currently available from Enlighten.
| Item Type: | Book Reviews |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Veloutsou, C. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | European Management Journal |
| ISSN: | 0263-2373 |
| Published Online: | 06 February 2004 |
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