Moutinho, L., Rita, P. and Li, S. (2006) Strategic diagnostics and management decision-making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14(3), pp. 129-155. (doi: 10.1002/isaf.281)
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Abstract
A conceptual model is introduced whereby the focus is placed on environmental scanning, diagnostics and decision-making on the basis of managerial judgement through the application of tools such as intelligent agents, hybrid intelligent systems, scenario analysis and knowledge-based systems. The model has a critical stage as an antecedent to the strategic advice that encompasses the issues of strategic fit to purpose (theme, industry, company and strategic business unit-driven). A number of applications dealing with these four layers are shown, as well as an illustration of hybrid intelligent systems for strategic marketing planning.
| Item Type: | Articles |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., Rita, P., and Li, S. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | Intelligent Systems in Accounting, Finance and Management |
| ISSN: | 1550-1949 |
| ISSN (Online): | 1099-1174 |
| Published Online: | 13 March 2007 |
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