Moutinho, L. and Southern, G. (2007) Marketing by the Slice. EXAME, 281, pp. 74-78.
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz and Southern, Dr Geoffrey |
Authors: | Moutinho, L., and Southern, G. |
Subjects: | H Social Sciences > HB Economic Theory |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | EXAME |
ISSN: | 0102-2881 |
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