Marketing by the Slice

Moutinho, L. and Southern, G. (2007) Marketing by the Slice. EXAME, 281, pp. 74-78.

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz and Southern, Dr Geoffrey
Authors: Moutinho, L., and Southern, G.
Subjects:H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:EXAME
ISSN:0102-2881

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