Ethics and advertising: how unethical guilt, sex appeal and women in stereotyping roles are really perceived by young Scots?

Veloutsou, C. , Daskou, S. and Kennedy, H. (2003) Ethics and advertising: how unethical guilt, sex appeal and women in stereotyping roles are really perceived by young Scots? In: Veloutsou, C. (ed.) Communicating with Customers: Trends and Developments. Athens Institute of Education and Research (ATINER), Athens, Greece, pp. 77-94. ISBN 9789608782228

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Veloutsou, C., Daskou, S., and Kennedy, H.
Subjects:H Social Sciences > H Social Sciences (General)
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Publisher:Athens Institute of Education and Research (ATINER), Athens, Greece
ISBN:9789608782228

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