Moutinho, L. and Meidan, A. (2003) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Butterworth-Heinemann: Malden, Mass; Oxford, pp. 197-245. ISBN 0750655364
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| Item Type: | Book Sections |
|---|---|
| Additional Information: | 5th edition |
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Meidan, A. |
| College/School: | College of Social Sciences > School of Social and Political Sciences > Urban Studies |
| Publisher: | Butterworth-Heinemann |
| ISBN: | 0750655364 |
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