Beyond relationship marketing

Moutinho, L. and Chien, C.S. (2004) Beyond relationship marketing. In: Kitchen, P.J. (ed.) Marketing Mind Prints. Palgrave, London. ISBN 9781403906823

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Chien, C.S.
College/School:College of Social Sciences > School of Social and Political Sciences > Urban Studies
Publisher:Palgrave, London
ISBN:9781403906823

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