Tailoring e-commerce sites to ease recovery after disruptions

Renaud, K. and Dyk, T.V. (2001) Tailoring e-commerce sites to ease recovery after disruptions. In: 25th Annual International Computer Software and Applications Conference, 2001, Chicago, Illinois, 8-12 October 2001, pp. 603-608. ISBN 9780769513720 (doi:10.1109/CMPSAC.2001.960674)

[img]
Preview
Text
tailoring_e-commerce.pdf

604kB

Publisher's URL: http://dx.doi.org/10.1109/CMPSAC.2001.960674

Abstract

Developers of e-commerce applications are often unrealistic about how their Web site is going to be used, and about possible outcomes during site usage. The most commonly considered outcomes of a user's visit to a site are firstly that the visit culminates in a sale, and secondly that the user leaves the site without buying anything - perhaps to return later. In the second case, sites often "remember" any accumulated items so that a shopper can return at a later stage to resume shopping. In this paper, we consider certain disruptions, such as breakdowns, problems caused by human errors and interruptions, which could affect the outcome of the e-commerce shopping experience. These events have definite and possibly long-lasting effects on users, and applications should therefore be developed to cater for these eventualities so as to enhance the usability of the site and encourage further usage. We develop a model for analysing e-commerce application usage and, using this model, propose an evaluation strategy for determining whether an e-commerce site is resistant to such factors. The proposed evaluation mechanism is applied to three sites to arrive at what we call a "disruption-resistance score".

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Renaud, Professor Karen
Authors: Renaud, K., and Dyk, T.V.
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
College/School:College of Science and Engineering > School of Computing Science
Publisher:Institute of Electrical and Electronics Engineers
ISBN:9780769513720
Copyright Holders:Copyright © 2001 Institute of Electrical and Electronics Engineers
First Published:First published in Proceedings of the 25th Annual International Computer Software and Applications Conference
Publisher Policy:Reproduced in accordance with the copyright policy of the publisher

University Staff: Request a correction | Enlighten Editors: Update this record