Marketing and its implications for financial management

Wilson, J. and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Wilson, J. and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

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Abstract

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Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Wilson, Dr James and Moutinho, Professor Luiz and Southern, Dr Geoffrey
Authors: Wilson, J., and Moutinho, L.
Subjects:H Social Sciences > HG Finance
H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Cengage Learning EMEA
ISBN:9781844800001

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