Shiu, E., Hassan, L., Walsh, G. and Shaw, D. (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, 15-18 Feb 2008,
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Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Shaw, Professor Deirdre |
Authors: | Shiu, E., Hassan, L., Walsh, G., and Shaw, D. |
Subjects: | H Social Sciences > HB Economic Theory |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
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