A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment

Shiu, E., Hassan, L., Walsh, G. and Shaw, D. (2008) A conceptual model of antecedents and consequences of consumer uncertainty: model development and critical assessment. In: American Marketing Association Winter Marketing Educators' Conference, Austin, Texas, 15-18 Feb 2008,

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Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Shaw, Professor Deirdre
Authors: Shiu, E., Hassan, L., Walsh, G., and Shaw, D.
Subjects:H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management

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