Santos, J.P., Seixas, D., Brandao, S. and Moutinho, L. (2009) Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. In: 38th EMAC Conference, Nantes, France, 26-29 May 2009,
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Abstract
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| Item Type: | Conference Proceedings |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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