Moutinho, L. and Chien, C.S. (2008) Problems in Marketing: Applying Key Concepts and Techniques. Sage Publications: London, UK. ISBN 9780761971795
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Abstract
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| Item Type: | Books |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L., and Chien, C.S. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Sage Publications |
| ISBN: | 9780761971795 |
| Related URLs: |
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