An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products

Bian, X., Moutinho, L. and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

Abstract

No abstract available.

• Item Type: Conference Proceedings
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Moutinho, Professor Luiz
• Authors: Bian, X., Moutinho, L., and Liu, W.
• Subjects: H Social Sciences > HF Commerce
• College/School: College of Social Sciences > Adam Smith Business School > Management