An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention

Bian, X. and Moutinho, L. (2009) An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention. In: 14th World Marketing Congress: Marketing in Transition: Scarcity, Globalism, & Sustainability, Oslo, Norway, 22-25 July 2009,

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Bian, X., and Moutinho, L.
Subjects:H Social Sciences > HF Commerce
College/School:College of Social Sciences > Adam Smith Business School > Management

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