Moutinho, L. (2010) Strategy and business models. In: Rodriguez, V., Nunes Correia, R., Dionisio, P., Canhoto, R. and Faria, H. (eds.) b-Mercator: Blended Marketing. UNSPECIFIED.
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| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
| Authors: | Moutinho, L. |
| Subjects: | H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
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