Moutinho, L. (2008) Quantitative methods in marketing. In: Baker, M.J. and Hart, S.J. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK. ISBN 9780750685665
Full text not currently available from Enlighten.
Abstract
No abstract available.
Item Type: | Book Sections |
---|---|
Status: | Published |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Publisher: | Butterworth-Heinemann |
ISBN: | 9780750685665 |
University Staff: Request a correction | Enlighten Editors: Update this record