Communicating risk across publics and between organisations: the case of childhood accidents

Fischbacher-Smith, M. (2010) Communicating risk across publics and between organisations: the case of childhood accidents. In: Benent, P., Calman, K., Curtis, S. and Fischbacher-Smith, D. (eds.) Risk Communication and Public Health. Oxford University Press: Oxford, pp. 229-244. ISBN 9780199562848 (doi:10.1093/acprof:oso/9780199562848.003.15)

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Abstract

This chapter begins by considering the nature of the public at whom health promotion is targeted, and illustrates the issues in relation to one particular area of risk: unintentional injuries. It then discusses the nature of this particular risk, the problem of communication with the target groups, and highlights the particular challenges faced by healthcare, social care, and voluntary organizations in creating interagency (or joined up) communication strategies.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Fischbacher-Smith, Professor Moira
Authors: Fischbacher-Smith, M.
Subjects:H Social Sciences > HV Social pathology. Social and public welfare
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Oxford University Press
ISBN:9780199562848

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