Bazaki, E. and Veloutsou, C. (2008) Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity. In: 4th Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,
Full text not currently available from Enlighten.
Item Type: | Conference Proceedings |
---|---|
Keywords: | Brand Relationships, Communities |
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
Authors: | Bazaki, E., and Veloutsou, C. |
Subjects: | H Social Sciences > HF Commerce H Social Sciences > HB Economic Theory |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
University Staff: Request a correction | Enlighten Editors: Update this record