Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity

Bazaki, E. and Veloutsou, C. (2008) Sport Related Factors, Brand Communities and Brand Relationship as Antecedents of Brand Equity. In: 4th Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

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Item Type:Conference Proceedings
Keywords:Brand Relationships, Communities
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Veloutsou, Professor Cleopatra
Authors: Bazaki, E., and Veloutsou, C.
Subjects:H Social Sciences > HF Commerce
H Social Sciences > HB Economic Theory
College/School:College of Social Sciences > Adam Smith Business School > Management

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