Bazaki, E. and Veloutsou, C. (2010) Brand communities, subcultures of consumption, neo-tribes: a melange of terminology. In: Christodoulides, G., Veloutsou, C., Jevons, C., de Chernatony, L. and Papadopoulos, N. (eds.) Contemporary Issues in Brand Research. Athens Institute for Education and Research: Athens, Greece, pp. 163-180. ISBN 9789606672682
Full text not currently available from Enlighten.
Abstract
No abstract available.
| Item Type: | Book Sections |
|---|---|
| Status: | Published |
| Glasgow Author(s) Enlighten ID: | Veloutsou, Professor Cleopatra |
| Authors: | Bazaki, E., and Veloutsou, C. |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HB Economic Theory |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Publisher: | Athens Institute for Education and Research |
| ISBN: | 9789606672682 |
University Staff: Request a correction | Enlighten Editors: Update this record
Deposit and Record Details
Deposit and Record Details