The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects

Moutinho, L. and Bian, X. (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3(5),

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., and Bian, X.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:European Journal of Marketing

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