Moutinho, L. and Bian, X. (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3(5),
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Item Type: | Articles |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Moutinho, Professor Luiz |
Authors: | Moutinho, L., and Bian, X. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | European Journal of Marketing |
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