Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research

Moutinho, L., Chien, C., Wang, W., Cheng, Y., Pao, T., Chen, Y. and Yeh, J. (2008) Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research. AIMS International Journal of Management, 8,

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Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Moutinho, Professor Luiz
Authors: Moutinho, L., Chien, C., Wang, W., Cheng, Y., Pao, T., Chen, Y., and Yeh, J.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:AIMS International Journal of Management

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