Megatrends in International Business: Examining the Influence of Trends on Doing Business Internationally

Batas, S., Kuivalainen, O. and Sinkovics, R. R. (Eds.) (2022) Megatrends in International Business: Examining the Influence of Trends on Doing Business Internationally. Series: Academy of International Business. Palgrave Macmillan: Cham. ISBN 9783030955267

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Publisher's URL: https://doi.org/10.1007/978-3-030-95527-4

Abstract

This book presents the main trends in International Business, with special emphasis on how these trends can shape and help propel the field forward. Covering a variety of timely topics, from AI to the belt and road initiative, the book enhances our understanding of how and why technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses that operate in foreign markets. A valuable resource for scholars and students in international business, this book provides fresh perspectives into the changing global business environment.

Item Type:Edited Books
Status:Published
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors:
College/School:College of Social Sciences > Adam Smith Business School > Management
Publisher:Palgrave Macmillan
ISBN:9783030955267

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