Managing digital transformation during re-internationalization: Trajectories and implications for performance

Yu, H., Fletcher, M. and Buck, T. (2022) Managing digital transformation during re-internationalization: Trajectories and implications for performance. Journal of International Management, 28(4), 100947. (doi: 10.1016/j.intman.2022.100947)

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Abstract

This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Buck, Professor Trevor and Fletcher, Professor Margaret
Authors: Yu, H., Fletcher, M., and Buck, T.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:Journal of International Management
Publisher:Elsevier
ISSN:1075-4253
ISSN (Online):1873-0620
Published Online:23 March 2022
Copyright Holders:Copyright © 2022 The Authors
First Published:First published in Journal of International Management 28(4):100947
Publisher Policy:Reproduced under a Creative Commons Licence

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