Sinkovics, N. , Sinkovics, R. R. and Yamin, M. (2014) The role of social value creation in business model formulation at the bottom of the pyramid – Implications for MNEs? International Business Review, 23(4), pp. 692-707. (doi: 10.1016/j.ibusrev.2013.12.004)
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Abstract
This paper presents an exploratory study of how social value creation and business models may be interrelated in the context of the bottom of the pyramid (BOP) business formation. We develop our analysis around five case studies of actual businesses set up in rural India by people in the BOP. We attempt to draw implications from the performance of the business models in the BOP for what MNE strategies of engagement with the BOP may learn from the processes we analysed.
| Item Type: | Articles |
|---|---|
| Keywords: | Bottom of the pyramid (BOP), business models, rising powers, social value creation. |
| Status: | Published |
| Refereed: | Yes |
| Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf and Sinkovics, Dr Noemi |
| Authors: | Sinkovics, N., Sinkovics, R. R., and Yamin, M. |
| College/School: | College of Social Sciences > Adam Smith Business School > Management |
| Journal Name: | International Business Review |
| Publisher: | Elsevier |
| ISSN: | 0969-5931 |
| ISSN (Online): | 1873-6149 |
| Published Online: | 20 January 2014 |
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