Guest editorial - advancing the international marketing research agenda with innovative methodologies - an introduction

Sinkovics, R. R. , Jean, R.-J. 'B.' and Kim, D. (2016) Guest editorial - advancing the international marketing research agenda with innovative methodologies - an introduction. International Marketing Review, 33(3), pp. 1-6. (doi: 10.1108/IMR-03-2016-0071)

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Abstract

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Item Type:Articles (Editorial)
Keywords:Market research, marketing research, methodology, PLS-SEM
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Sinkovics, Professor Rudolf
Authors: Sinkovics, R. R., Jean, R.-J. 'B.', and Kim, D.
College/School:College of Social Sciences > Adam Smith Business School > Management
Journal Name:International Marketing Review
Publisher:Emerald
ISSN:0265-1335
ISSN (Online):1758-6763

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