Sinkovics, R. R. , Jean, R.-J. 'B.' and Kim, D. (2016) Guest editorial - advancing the international marketing research agenda with innovative methodologies - an introduction. International Marketing Review, 33(3), pp. 1-6. (doi: 10.1108/IMR-03-2016-0071)
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Abstract
No abstract available.
Item Type: | Articles (Editorial) |
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Keywords: | Market research, marketing research, methodology, PLS-SEM |
Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Sinkovics, Professor Rudolf |
Authors: | Sinkovics, R. R., Jean, R.-J. 'B.', and Kim, D. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Journal Name: | International Marketing Review |
Publisher: | Emerald |
ISSN: | 0265-1335 |
ISSN (Online): | 1758-6763 |
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