Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation

Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R. and Bohlen, G. M. (2003) Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), pp. 465-480. (doi: 10.1016/S0148-2963(01)00241-7)

Abstract

This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an inter-disciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness. These hypotheses are subsequently tested on a large nationwide sample of British consumers and conclusions drawn on the utility of socio-demographic variables for profiling green consumers.

• Item Type: Articles
• Keywords: Consumer behaviour, Green consumers, Ecological consumer behaviour
• Status: Published
• Refereed: Yes
• Glasgow Author(s) Enlighten ID: Sinkovics, Professor Rudolf
• Authors: Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., and Bohlen, G. M.
• College/School: College of Social Sciences > Adam Smith Business School > Management
• Journal Name: Journal of Business Research
• ISSN: 0148-2963
• ISSN (Online): 1873-7978
• Published Online: 21 March 2003