Global city as place branding strategy: the case of Bonifacio Global City (Philippines)

Lim, M. K. (2020) Global city as place branding strategy: the case of Bonifacio Global City (Philippines). In: Gu, X., Lim, M. K. and O'Connor, J. (eds.) Re-Imagining Creative Cities in Twenty-First Century Asia. Palgrave Macmillan: Cham, pp. 27-39. ISBN 9783030462901 (doi:10.1007/978-3-030-46291-8_3)

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Abstract

This chapter revolves around what can be considered as an emerging trend in the Philippines, where the cityhood concept—in this case “global city”—is utilised as a place branding and urban re/development strategy for urban spaces that are not officially designated as cities. This chapter looks at a specific urban space called Bonifacio Global City as a case study in terms of how its naming or place branding strategy has overshadowed the real city that it is part of and argues that its effective city branding application has created an image and public perception that it is indeed a city.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Lim, Dr Michael Kho
Authors: Lim, M. K.
College/School:College of Arts > School of Culture and Creative Arts > Theatre Film and TV Studies
Publisher:Palgrave Macmillan
ISBN:9783030462901
Published Online:21 November 2020

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