The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): international consensus statement and user guide

Williamson, C. et al. (2021) The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): international consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity, 18, 164. (doi: 10.1186/s12966-021-01230-8)

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Abstract

Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

Item Type:Articles
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Mccrorie, Dr Paul and Rigby, Mr Benjamin
Authors: Williamson, C., Baker, G., Tomasone, J. R., Bauman, A., Mutrie, N., Niven, A., Richards, J., Oyeyemi, A., Baxter, B., Rigby, B., Cullen, B., Paddy, B., Smith, B., Foster, C., Drummy, C., Vandelanotte, C., Oliver, E., Dewi, F. S. T., McEwen, F., Bain, F., Faulkner, G., McEwen, H., Mills, H., Brazier, J., Nobles, J., Hall, J., Maclaren, K., Milton, K., Olscamp, K., Campos, L. V., Bursle, L., Murphy, M., Cavill, N., Johnston, N. J., McCrorie, P., Wibowo, R. A., Bassett-Gunter, R., Jones, R., Ruane, S., Shilton, T., and Kelly, P.
College/School:College of Medical Veterinary and Life Sciences > School of Health & Wellbeing > MRC/CSO SPHSU
Journal Name:International Journal of Behavioral Nutrition and Physical Activity
Publisher:BioMed Central
ISSN:1479-5868
ISSN (Online):1479-5868
Copyright Holders:Copyright © 2021 The Authors
First Published:First published in International Journal of Behavioral Nutrition and Physical Activity 18: 164
Publisher Policy:Reproduced under a Creative Commons License

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Project CodeAward NoProject NamePrincipal InvestigatorFunder's NameFunder RefLead Dept
Places and healthMedical Research Council (MRC)MC_UU_00022/4HW - MRC/CSO Social and Public Health Sciences Unit
SPHSU19