Koukou, M. and Dekkers, R. (2021) NPD with End-users: Benefits, Challenges, and Conditions for Successful NPD. In: XXXII ISPIM Innovation Conference: Innovating Our Common Future, 20-23 Jun 2021, ISBN 9789523354678
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Abstract
No abstract available.
Item Type: | Conference Proceedings |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Dekkers, Dr Rob and Koukou, Dr Marianna |
Authors: | Koukou, M., and Dekkers, R. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
ISBN: | 9789523354678 |
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