NPD with End-users: Benefits, Challenges, and Conditions for Successful NPD

Koukou, M. and Dekkers, R. (2021) NPD with End-users: Benefits, Challenges, and Conditions for Successful NPD. In: XXXII ISPIM Innovation Conference: Innovating Our Common Future, 20-23 Jun 2021, ISBN 9789523354678

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Abstract

No abstract available.

Item Type:Conference Proceedings
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Dekkers, Dr Rob and Koukou, Dr Marianna
Authors: Koukou, M., and Dekkers, R.
College/School:College of Social Sciences > Adam Smith Business School > Management
ISBN:9789523354678

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