'They say "easy money", telling you to predict the games': an interview study with sports bettors in Lilongwe, Malawi

Bunn, C. , Mtema, O., Nkhwazi, L., Reith, G. and Lwanda, J. (2022) 'They say "easy money", telling you to predict the games': an interview study with sports bettors in Lilongwe, Malawi. In: Nikkinen, J., Marionneau, V. and Egerer, M. (eds.) The Global Gambling Industry: Structures, Tactics and Networks of Impact. Series: Glücksspielforschung. Springer Gabler: Wiesbaden, pp. 113-129. ISBN 9783658356347 (doi: 10.1007/978-3-658-35635-4_8)

[img] Text
250771.pdf - Accepted Version

348kB

Publisher's URL: https://www.springer.com/gp/book/9783658356347

Abstract

The gambling industry in Malawi has grown rapidly over the last 5 years. Fuelled by mobile technologies and roadside kiosks, sports betting has become particularly visible. A leading company has positioned its products as a means for Malawians to generate an income and frame sports betting as a skill. In this chapter we present findings from interviews with 10 young men in Lilongwe, Malawi, who bet on sports and explore how the company leverages interest in football to engage these men in other forms of gambling. The results reveal aspects of how Malawian men respond to the strategies used by the betting provider to grow its market.

Item Type:Book Sections
Status:Published
Glasgow Author(s) Enlighten ID:Bunn, Dr Christopher and Lwanda, Dr John Lloyd and Reith, Professor Gerda
Authors: Bunn, C., Mtema, O., Nkhwazi, L., Reith, G., and Lwanda, J.
Subjects:H Social Sciences > HM Sociology
R Medicine > RA Public aspects of medicine
College/School:College of Social Sciences > School of Social and Political Sciences > Sociology Anthropology and Applied Social Sciences
Research Group:Gambling Research Group
Publisher:Springer Gabler
ISBN:9783658356347
Published Online:22 March 2022
Copyright Holders:Copyright © 2022 The Authors
First Published:First published in The Global Gambling Industry: Structures, Tactics and Networks of Impact: 113-129
Publisher Policy:Reproduced in accordance with the publisher copyright policy

University Staff: Request a correction | Enlighten Editors: Update this record