Bunn, C. , Mtema, O., Nkhwazi, L., Reith, G. and Lwanda, J. (2022) 'They say "easy money", telling you to predict the games': an interview study with sports bettors in Lilongwe, Malawi. In: Nikkinen, J., Marionneau, V. and Egerer, M. (eds.) The Global Gambling Industry: Structures, Tactics and Networks of Impact. Series: Glücksspielforschung. Springer Gabler: Wiesbaden, pp. 113-129. ISBN 9783658356347 (doi: 10.1007/978-3-658-35635-4_8)
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Abstract
The gambling industry in Malawi has grown rapidly over the last 5 years. Fuelled by mobile technologies and roadside kiosks, sports betting has become particularly visible. A leading company has positioned its products as a means for Malawians to generate an income and frame sports betting as a skill. In this chapter we present findings from interviews with 10 young men in Lilongwe, Malawi, who bet on sports and explore how the company leverages interest in football to engage these men in other forms of gambling. The results reveal aspects of how Malawian men respond to the strategies used by the betting provider to grow its market.
Item Type: | Book Sections |
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Status: | Published |
Glasgow Author(s) Enlighten ID: | Bunn, Dr Christopher and Lwanda, Dr John Lloyd and Reith, Professor Gerda |
Authors: | Bunn, C., Mtema, O., Nkhwazi, L., Reith, G., and Lwanda, J. |
Subjects: | H Social Sciences > HM Sociology R Medicine > RA Public aspects of medicine |
College/School: | College of Social Sciences > School of Social and Political Sciences > Sociology Anthropology and Applied Social Sciences |
Research Group: | Gambling Research Group |
Publisher: | Springer Gabler |
ISBN: | 9783658356347 |
Published Online: | 22 March 2022 |
Copyright Holders: | Copyright © 2022 The Authors |
First Published: | First published in The Global Gambling Industry: Structures, Tactics and Networks of Impact: 113-129 |
Publisher Policy: | Reproduced in accordance with the publisher copyright policy |
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