Customer Involvement During New Product Development: a French Case Study

Koukou, M. , Dekkers, R. and Boly, V. (2019) Customer Involvement During New Product Development: a French Case Study. RNI Forum Innovation IX, Naples, Italy, 17-19 Jul 2019.

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Abstract

No abstract available.

Item Type:Conference or Workshop Item
Status:Published
Refereed:Yes
Glasgow Author(s) Enlighten ID:Koukou, Dr Marianna and Dekkers, Dr Rob
Authors: Koukou, M., Dekkers, R., and Boly, V.
College/School:College of Social Sciences > Adam Smith Business School > Management

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