Koukou, M. and Dekkers, R. (2020) End-user Involvement in New Product Development: An Empirical Investigation of its Impact to New Product Outcomes. 27th Innovation and Product Development Management Conference, 07-09 Jun 2020.
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Abstract
No abstract available.
Item Type: | Conference or Workshop Item |
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Status: | Published |
Refereed: | Yes |
Glasgow Author(s) Enlighten ID: | Koukou, Dr Marianna and Dekkers, Dr Rob |
Authors: | Koukou, M., and Dekkers, R. |
College/School: | College of Social Sciences > Adam Smith Business School > Management |
Related URLs: |
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