A Starting Point for Teaching CSR: Mapping the Content

He, S. and Shafti, F. (2019) A Starting Point for Teaching CSR: Mapping the Content. 8th International Conference on Social Responsibility, Ethics and Sustainable Business, Braga, Portugal, 24-25 Oct 2019. (Unpublished)

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Due to the multi-disciplinary and complex nature of Corporate Social Responsibility (CSR) as a subject, the teaching of CSR in higher education is challenging. This presentation aims to develop a framework for teaching CSR in higher education by identifying, linking, and structuring the most important topics within the widely extended subject of CSR. A content analysis and mapping approach is applied to the literature to develop a conceptual model of CSR. This model consists of detailed maps as well as a mega map to highlight the most important CSR topics and their relationships. Detailed maps are generated by identifying different CSR topics and mapping the concepts under these topics. The topics are determined by analysing the text of selected widely-recognised books and articles on CSR. To provide an overview of CSR main topics, a mega map is produced. This is achieved by merging the derived detailed maps and restructuring them into a mega map. The model implies that CSR knowledge can be classified into eleven types under three main sections. These sections are CSR Learning, CSR Application, and CSR Management. The model is used to provide educators with a curriculum framework for teaching CSR. This is done by rearranging CSR topics in a progressive and logical flow. This framework is generic enough to be used as a source and a guideline for developing customised CSR curriculums to meet different degree requirements. This research work contributes to teaching CSR in higher education by providing an informed and structured input for the design of a CSR programme. Such programmes are essential if the goal is to provide societies with graduates who can be advocates and promoters of CSR within different platforms and roles.

Item Type:Conference or Workshop Item
Keywords:Corporate Social Responsibility (CSR), higher education, teaching, mapping.
Glasgow Author(s) Enlighten ID:He, Mr Sijin and Shafti, Dr Farhad
Authors: He, S., and Shafti, F.
Subjects:H Social Sciences > H Social Sciences (General)
College/School:College of Social Sciences > Adam Smith Business School > Management
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